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	<title>The eBay Enabler &#187; selling on eBay</title>
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		<title>Killer Content &#8211; Even on Ebay</title>
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		<pubDate>Sat, 10 Apr 2010 20:56:22 +0000</pubDate>
		<dc:creator>Chuck</dc:creator>
				<category><![CDATA[Ebay]]></category>
		<category><![CDATA[ebay auction descriptions]]></category>
		<category><![CDATA[ebay auctions]]></category>
		<category><![CDATA[importance of the title]]></category>
		<category><![CDATA[selling on eBay]]></category>

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		<description><![CDATA[You could have written the most compelling auction description ever written. But unless anyone reads it you'll get no sales. All professional ad writers agree that the title is 9x more important than the ad itself. Before you read a newspaper article, what's the first thing you read? 
 <a href="http://ebayenabler.com/killer-content-even-on-ebay/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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