Killer Content – Even on Ebay

Or, how to write eBay auction descriptions that get bids.

Before you go online, but after you have photographed your aution item, you need to spend some time writing your auction title. That's right, your auction title. Arguably the most important thing in your auction. If your title doesn't interest anyone no-one will read your ad.

You could have written the most compelling auction description ever written. But unless anyone reads it you'll get no sales. All professional ad writers agree that the title is 9x more important than the ad itself. Before you read a newspaper article, what's the first thing you read?

The headlines. Only when a headline interests you will you attempt to read the actual article.

So, whats most effective way of coming up with the best title.

read on..

Ebay: 15 Years & Growing

Ebay was created in September 1995, by Pierre Omidyar, who lived in San Jose California.

He wanted his site - then called 'AuctionWeb' - to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name 'eBay' comes from the domain Omidyar used for his site. His company's name was Echo Bay, and the 'eBay AuctionWeb' was originally just one part of Echo Bay's website at ebay.com.

What was the first thing ever sold on Ebay? It was Omidyar's broken laser pointer, which sold for $14.

The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left . . .

read on..