Tag Archives: ebay auctions

Killer Content – Even on Ebay

You could have written the most compelling auction description ever written. But unless anyone reads it you’ll get no sales. All professional ad writers agree that the title is 9x more important than the ad itself. Before you read a newspaper article, what’s the first thing you read?
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Ebay: 15 Years & Growing

In 1997, Omidyar changed AuctionWeb’s – and his company’s – name to ‘eBay’, which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. 1997 also was the year that the one-millionth item was sold. It was a toy version of Big Bird from Sesame Street.
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