Or, how to write eBay auction descriptions that get bids.

Before you go online, but after you have photographed your aution item, you need to spend some time writing your auction title. That's right, your auction title. Arguably the most important thing in your auction. If your title doesn't interest anyone no-one will read your ad.

You could have written the most compelling auction description ever written. But unless anyone reads it you'll get no sales. All professional ad writers agree that the title is 9x more important than the ad itself. Before you read a newspaper article, what's the first thing you read?

The headlines. Only when a headline interests you will you attempt to read the actual article.

So, whats most effective way of coming up with the best title.

Follow the 100-1 rule. First write 100 titles then pick the best one. Why? Professional writers do this because 100 seems to exhaust all possible titles. You'll find when you've finished that the best one jumps off the page at you.

Try it! It works. Really. It takes time but nothing comes without effort. And the results will outweigh the work.

Now for your description. It is the part that needs to get a bid placed. So you better make sure it's persuasive. Just about everyone reads the first paragraph. If this doesn't grab em, then they'll quickly leave and look for other auctions.

The best first paragraph is always the one that grabs the imagination. When they read it they should see themselves with your item. A bit like the car salesman who gets you to sit in the vehicle.

People want to know the benefits of owning your item. So you need to show all the benefits of having your offering. You also need to present the benefits in a certain way.

If possible you should always use a photo. When people see what your offering they're much more happy to buy. And not just one photo. Be sure you make it look good from every angle.

So to summarise...

Get the auction title right. This is the most important part by far.

Use a powerful opening paragraph.

Present all the benefits of your item.

If possible use photos.

And remember, thee is another way to make money from Ebay, it's as an affiliate. Show auction items on your web or blog site. When the reader clicks through to see the item, Ebay registers where this person came from (your site) and even if the reader buys a different item, you still get credit. And credit means income. You can even Build Affiliate Ebay Stores. That's something we talk about in another post.